How To Build a Business With Attitude

Starting and running a new business can be frustrating. There are times when you wish round pegs would fit into square holes. And occasionally you wonder why round pegs don’t fit into round holes. Things don’t always go as planned.

More often than not the problem lies with neither the pegs nor the holes. As my father used to say, “You’re not holding your tongue right.” In other words, you need to look at things from a different angle – get the pegs straight up and down so they fall right into place.

Here are five key ingredients to building your business with a determined, purposeful, and successful attitude… an attitude of increase.

1. Release Your Old Attitudes About Money

Money, in and of itself, has no value. You can’t float on it, you can’t shower with it, you can’t eat it, and you can’t drive it. If you tell it to roll over, it just ignores you.

Starting a business with the goal of making money is meaningless. Your business is more likely to do what money is good at doing by itself: Playing dead.

Okay, this is obvious stuff, right? You already knew that. You want money to buy a boat that floats, a shower head that pulsates, and a fast car to get the really good Chinese food. lsm99

Unfortunately, wanting money for those reasons still isn’t good enough.

We can agree that money is a tool by which you purchase or provide something of value, but now we need to go a step further. We need to get in sync with the golden calf of economics: Growth.

Growth comes from giving without receiving, and if you’re selling, giving more use value than you receive in cash value. But, wait a minute? Whom are we talking about? Your growth or the other guy’s?

Yours, of course. Well, both actually. You see, what this does is create in your mind an attitude of increase. Hoarding money or providing minimal use value creates a mindset of stagnation and decrease.

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